For lawyers committed to growing their firms.
2021 Internet Domination Bootcamp Video Library
- Featured Product -
Did you miss the marketing bootcamp on April 22nd and 23rd, 2021? You can still take advantage of all the wonderful marketing and management knowledge shared over two days with our package of digital recordings from the event. All speaker sessions and Q&As are included!$797
Books / eBooks
Powerful Online Legal Marketing
Book by Ken Hardison and Tiana Hinnant-Hardison. Digital marketing guide with 15 chapters covering topics such as how to build an online strategy, social media policy for your law firm, how to rank on Google, pay-per-lead versus pay-per-click, and more.
Book by Ken Hardison. How to grow your law firm without losing your mind. The phases of legal marketing that are necessary for building a super successful law practice. Learn how to differentiate yourself by using the same systems Ken used when building his own firms.
Under Promise Over Deliver
How to build the preeminent law firm in your market. How to hire superstar attorneys. Why KPIs are vital. Why education-based marketing helps build trust. The one thing on which you should be spending money. And much more! Book by Ken Hardison
Why Lawyers Fail to Convert New Callers Into New Clients
The intake specialist is crucial to your success. Most lawyers spend a ton of money on marketing and neglect the back end. Explore the link between expensive professional skills and actually closing the sale. By Ken Hardison and Chris Mullins
Build. Your Law Practice With a Book
21 key reasons why authoring a book can propel a lawyer to the top. Become a trusted speaker on your subject of choice and source to local media outlets. Gain local notoriety. Outpace your competition. Attract new clients. And much more! By Ken Hardison and Adam D. Witty
HOW TO EFFECTIVELY MARKET YOUR LAW PRACTICE IN THE 21st CENTURY
The internet and social media have changed the marketing landscape for lawyers. It's imperative lawyers understand and successfully navigate this change. A must have for lawyers! Book by Kenneth Hardison
PILMMA Courses and Video Learning
Intake in a Box
Ken Hardison and "Phone Sales Doctor", Chris Mullins, take you step-by-step through what should happen when your firm's phone rings. Increase your conversions! Eight-point script flip chart included!
Management Mastery Class
Digital Video Library
Master the complexities of running your law practice. These lessons are filled with practical knowledge you didn't learn in law school. Get your office to work smarter, not harder.
37 Grassroots Marketing Tactics
(CD and Workbook)
Unconventional marketing techniques that cost little or nothing to implement but can generate loads of new cases. Ken Hardison unveils little known tactics.
How to Market Your Law Firm With A Book
(CD and Workbook)
The step-by-step process of writing and publishing a book to use at the ultimate marketing device. Includes 15 marketing techniques you can use to garner cases.
Marketing Director Certification Course
Online Training Course
Imagine having a legal marketing expert working for your law firm! In this 19 lesson course, Ken Hardison passes along his 32+ years of legal marketing knowledge directly to your law firm's marketing staff!
2020 Law Firm Growth Maximizer
Online Training Course
Your access to all the videos from this three-day event, held Oct. 15th - 17th, 2020 from expers such as Jay Abraham and Verne Harnish. Practical tactics and recommendations to expand your management and marketing knowledge for your law practice!
A Ghost Call is a recorded call made by someone pretending to be a potential client, who asks questions and raises objections, just as an actual client would. The purpose is to test your process, to determine if intake staff are responding to calls in a way that helps you convert Intake Calls to Clients.
Even if you have a great team with true commitment to your law firm, ghost calls can help your staff improve consistency and welcome new cases.See Packages
A Pilmma brand
PILMMA's "done-for-you" books let you author a book that's yours, without having to write the whole book.
We've done a lot of the writing for you. All you have to do is personalize the introduction and the conclusion, then edit the text with changes reflective of your particular state's laws. You will have a book that's yours that you can use right away! These books are easy to understand, with persuasive writing. They answer questions most clients wonder about and they address the fear factors that hold potential clients back.
CLICK HERE to learn more or call us at 1-800-497-1890.
Book examples are below.